The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Podcast | Episode 586
Save Your Margins: Pricing & Profit Optimization for Tariff-Impacted Businesses
What if your inventory could forecast itself—or your website merchandised itself based on who was browsing? This week, I’m joined by Drew Marconi, CEO and co-founder of Intelligems.io, to explore how AI is unlocking new ways for brands to manage forecasting, pricing, and marketing. If you’ve been curious about how AI can actually improve your margins (not just make cool images), you’ll want to tune in.
Listen in as Drew breaks down how AI is reshaping eCommerce, from hyper-personalized site experiences to margin-aware merchandising strategies. We also talk about the difference between forecasting for fashion versus CPG, why most brands are wasting money on acquisition, and how to build an AI foundation that actually works. Plus, Drew shares practical tips on how to start testing AI in your business—even if you’re skeptical.
You’ll learn:
- One of the most overlooked profit levers. (1:45)
- What brands get wrong when raising prices. (4:55)
- How to maximize profit per visitor. (9:15)
- Creative ways to use free gifts and shipping thresholds to boost conversion. (11:50)
- The future of personalization and how dynamic pricing could evolve. (21:20)
- How Intelligems helps brands run smarter, automated pricing experiments. (26:30)
- Why transparency matters when rolling out price changes. (27:15)
- Drew’s biggest takeaways from working with fast-growing DTC brands. (34:10)
Subscribe: Apple Podcasts | Spotify | Amazon Music
(With your host Andrew Youderian of eCommerceFuel.com and Drew Marconi of Intelligems.io)
What Was Mentioned
- Drew Marconi: Website
- ShipHero
- Momofuku
- Huron
- eCommerceFuel Forum
Ideas Worth Sharing:
"The hero product is buying people into the brand. Once they're bought in, you can sell them other stuff.” - Drew Marconi Tweet this "We want to open people's perception that CRO needs to include pricing, needs to include making sure your offers and discounts are incremental, needs to include your shipping strategy.” - Drew Marconi Tweet this "We're a profit growth platform, so we want to be the hub where a brand can come and pull a ton of different levers to grow profit per visitor.” - Drew Marconi Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
