Search

Selling MAPerformance.com

Play episode

Double Your eCommerce Business in the Next Year

...by requesting the most effective growth and profitability strategies we've unearthed from 5+ years of studying successful stores.

Today we are going to be talking about selling and acquiring businesses with a couple of people who have recently been through the process themselves. Chris Carey recently sold his business, MAPerformance.com, to David Rauch’s team over at AnthemWheels.com. In this episode, they will be sharing the story of their unique transaction, as well as the power of trust and rapport in existing relationships.

Listen in as they explain how to evaluate offers and the importance of a cultural fit. You will learn what it’s like working with private equity firms (or deciding not to) and how valuable the terms of a deal are because it’s not just about the price. There is something to be said about buying a business from a known entity as opposed to someone you don’t know, and this episode really highlights the benefits of having that base of friendship.

You’ll learn:

  • Why Chris decided to sell. (4:50)
  • What it was like working with a private equity firm. (10:20)
  • Why David was interested in buying Chris’s business. (13:39)
  • What the process of laying out the deal looked like. (20:17)
  • Why it is great to purchase from someone you know instead of someone you don’t. (28:15)
  • The hardest discussion and agreements they had to go through. (36:50)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com, David Rauch of AnthemWheels.com, and Chris Carey of MAPerformance.com)

What Was Mentioned

Ideas Worth Sharing:

“Family is a huge priority for me, and having financial security—or at least that nest egg to fall back on—was a huge motivating force for me.” - @chriscareymsp Click To Tweet “The price is semi-irrelevant and the terms are what matter.” - David Rauch Click To Tweet “We were both very open, very quickly … so I think a lot of this prework about where we were each coming from and what we could each get out of the deal was important.” - David Rauch Click To Tweet

Photo credits to MAPerformance’s LinkedIn page.

Posted on: April 9th, 2021

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000 vetted 6 and 7-figure store owners inside the eCommerceFuel Community.

Double Your eCommerce Business in the Next Year

...by requesting the most effective growth and profitability strategies we've unearthed from 5+ years of studying successful stores.

More from this show

Episode 10
Skip to content