Today we are going to be talking about selling and acquiring businesses with a couple of people who have recently been through the process themselves. Chris Carey recently sold his business,, to David Rauch’s team over at In this episode, they will be sharing the story of their unique transaction, as well as the power of trust and rapport in existing relationships.

Listen in as they explain how to evaluate offers and the importance of a cultural fit. You will learn what it’s like working with private equity firms (or deciding not to) and how valuable the terms of a deal are because it’s not just about the price. There is something to be said about buying a business from a known entity as opposed to someone you don’t know, and this episode really highlights the benefits of having that base of friendship.

You’ll learn:

  • Why Chris decided to sell. (4:50)
  • What it was like working with a private equity firm. (10:20)
  • Why David was interested in buying Chris’s business. (13:39)
  • What the process of laying out the deal looked like. (20:17)
  • Why it is great to purchase from someone you know instead of someone you don’t. (28:15)
  • The hardest discussion and agreements they had to go through. (36:50)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of, David Rauch of, and Chris Carey of

What Was Mentioned

Photo credits to MAPerformance’s LinkedIn page.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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