Selling to a Private Facebook Group

Selling to a Private Facebook Group

Penalty Box is a private Facebook group that was created completely from word of mouth, with no paid advertisements or paid marketing. Here to discuss the fascinating story of how this community came to be is founder Drew Laine. Listen in as he shares interesting aspects of the business, including the metrics they track, how they are successfully using SMS-based marketing, and the tactics they used to grow to where they are today.

You’ll learn:

  • How Penalty Box is using SMS marketing
  • The importance of being cut-throat when running a Facebook group
  • How you can run an online community without paid advertising


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(With your host Andrew Youderian of and Drew Laine of

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