The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Penalty Box is a private Facebook group that was created completely from word of mouth, with no paid advertisements or paid marketing. Here to discuss the fascinating story of how this community came to be is founder Drew Laine. Listen in as he shares interesting aspects of the business, including the metrics they track, how they are successfully using SMS-based marketing, and the tactics they used to grow to where they are today.
You’ll learn:
- How Penalty Box is using SMS marketing
- The importance of being cut-throat when running a Facebook group
- How you can run an online community without paid advertising
(With your host Andrew Youderian of eCommerceFuel.com and Drew Laine of PenaltyBox.com)
What Was Mentioned
- Drew Laine: Website | Instagram | Facebook
- Penalty Box Mystery Grab Bag
- Klayvio’s Holiday Guide
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Pexels: VisionPic.net
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
