The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Curious about the ever-changing world of SEO and affiliate marketing—and how one entrepreneur successfully navigated these dynamic industries? In this episode, I’m joined by Matt Diggity, the founder of Diggity Marketing and a seasoned SEO expert, to explore the realm of SEO and affiliate marketing. If you’ve ever wondered how to ride the waves of these industries, dive into our conversation!
Matt shares his journey from biochemistry to becoming a leading SEO expert through affiliate marketing. You’ll discover the critical role of content and authority in SEO success, and gain insights into affiliate marketing strategies, including branding and traffic source selection. We’ll also discuss Matt’s approach to content creation for diverse YouTube audiences, his efficient video production process, and more.
You’ll learn:
- What happened with Google’s content update in September. (5:10)
- SGE and its implications on SEO. (12:40)
- The significance of content and authority in SEO. (19:30)
- How to rank a website. (32:00)
- Strategies for successful affiliate marketing. (34:05)
- Balancing content for different YouTube audiences. (37:15)
- Matt’s efficient video creation process. (44:00)
- Partnering with eCommerce brands and ideal partnership candidates. (46:15)
- Lightning round with Matt. (52:10)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Matt Diggity of Diggity Marketing)
What Was Mentioned
- Matt Diggity: YouTube | LinkedIn | Twitter
- Diggity Marketing
- The Affiliate Lab
- My SEO 2024 Predictions (And How to Prepare for Them)
- Chiang Mai SEO Conference
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
"But there's one ranking factor that seems to be prevalent amongst winners, and absent for loot from losers in this recent healthful content update, and that's brand search volume.” - Matt Diggity Tweet this “You can definitely put non-optimized content on your channel, but it's a good practice to find ways to make it more user-friendly and engaging for your audience.” - Matt Diggity Tweet this "If they're watching it for longer, liking it more—all this kind of stuff—then they push it outside your circle.” - Matt Diggity Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
