The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Podcast | Episode 498
Small Changes, Big Impact: SEO Schema and 80/20 Website Redesigns
Have you ever wondered how the right SEO and website design can elevate your eCommerce game? Today, I’m joined by Ilana Davis, the mastermind behind IlanaDavis.com, who specializes in JSON-D for Shopify, CRO, and all things technical SEO. Join us as we dive deep into the nuances of SEO, the power of effective website redesigns, and the interesting world of markup and schema.
Listen in as Ilana breaks down the evolution of SEO over recent years, demystifies JSON-LD and schema markups, and shares valuable insights on structured data. We also discuss the top elements to focus on for your site, when to really consider a comprehensive website redesign, and why it’s okay if you don’t rank on the first page of Google.
You’ll learn:
- The lowdown on SEO over the last few years. (8:45)
- What JSON-LD and schema markups are and how they relate to SEO. (11:20)
- How to use JSON-LD in your Shopify store. (14:00)
- Some of the most impactful structured data. (18:00)
- The best place to go to look at the different markup options. (27:00)
- The top three things to focus on for a site. (31:15)
- When to consider a large website redesign. (37:00)
- The good, bad, and ugly about the Shopify model. (44:45)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Ilana Davis of IlanaDavis.com)
What Was Mentioned
- Ilana Davis: Website
- JSON-LD
- Ilana’s JSON‑LD for SEO App
- Linking Llama
- Structured data markup that Google Search supports
- Types of Rich Results a Shopify store can win with JSON-LD for SEO
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“If you focus on things that matter to Google, that is where you are going to find the biggest leaps and bounds.” - Ilana Davis Tweet this “You don’t have to be ranked #1, but you do have to write content that people will want to click on.” - Ilana Davis Tweet this “Structured data does not impact rankings directly.” - Ilana Davis Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
