The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Are you struggling to understand the intricacies of SEO and how it can impact your eCommerce business? Today we pull back the curtain on our own SEO journey, revealing the highs, the lows, and the strategies we’re implementing to regain our organic traffic as we sit down with SEO expert Jeff Oxford from 180marketing.com. Be sure to tune in as we dive deep into the world of search engine optimization.
We discuss new strategies for internal linking, how a page’s journey from being indexed to appearing on the first or second page of Google’s search results varies, and the concept of viewing each page of your website as either a liability or an asset. We also delve into how Google is adapting its ranking methods in today’s world—where attention spans are shrinking to the length of TikTok videos—and more.
You’ll learn:
- How to make your content stand out against the competition. (6:00)
- How to optimize your website’s anchor text. (9:30)
- Why some links may rank better than others. (21:05)
- Where to spend the majority of optimization time. (27:10)
- The importance of user engagement on page one search results. (32:05)
- How to leverage keywords. (39:00)
- What to focus on for short, punchy articles. (43:00)
- How to get very specific articles to rank. (52:20)
- The challenges of getting podcasts to rank. (54:50)
- The average time before seeing an uptick in SEO. (1:02:10)
- How to streamline keyword research. (1:08:00)
- Tools for internal linking. (1:17:25)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Jeff Oxford from 180marketing.com)
What Was Mentioned
- Jeff Oxford: Website
- Surfer SEO
- Keyword Insights
- Ahrefs
- AdHawk
- Link Hunter
- Link Whisper
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“In a world where a lot more people are going to be scaling content, Google is going to put more weight into the content that has unique information.” - Jeff Oxford Tweet this “If ever you are creating a new piece of content, I would recommend looking to see if you have content in place that satisfies that.” - Jeff Oxford Tweet this “Do the best job you can, then set it and forget it and give it a chance to rank.” - Jeff Oxford Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
