The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Chuckie Gregory is the founder of Club EarlyBird, a morning cocktail that makes it easy to wake up early and get stuff done. He has grown his supplement brand from $0 to $1-million in sales in less than a year through video testimonials, direct mail after purchase, and SMS messaging strategies.
In this episode, Chuckie details the SMS messaging strategy that they use at Club EarlyBird, including why they collect phone numbers with a post-purchase opt-in rather than at checkout, how he justifies the cost of SMS messaging over other forms of marketing, and why he implemented “Get Sh*t Done Tuesday.” He also shares how they have increased conversions through one simple tactic: removing entries from the checkout page.
You’ll learn:
- How Chuckie developed the morning cocktail. (3:00)
- How he cultivated video testimonials from customers. (7:45)
- How they use SMS technology in their marketing. (9:10)
- How customers are sold on the benefits of opting into SMS messaging. (14:10)
- How they balance the dunning process. (29:30)
- How they keep churn low. (31:50)
- The importance of having a clear customer journey. (34:40)
- Chuckie’s favorite (and least favorite) piece of e-commerce technology. (36:30)
- How Club EarlyBird has grown through Snapchat. (38:40)
(With your host Andrew Youderian of eCommerceFuel.com and Chuckie Gregory of ClubEarlyBird.com)
What Was Mentioned
- Chuckie Gregory: Forum Profile | ClubEarlyBird.com | Facebook | Instagram | TikTok
- How We Use Influencers and Integrated YouTube Ads To Build an 8-Figure Brand
- Postscript
- Attentive
- Gorgias
- ReCharge
- Churn Buster
- Wicked Reports
- eCommerceFuel Forum
- Klaviyo
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Photo credits to Mohamed Hassan from Pixabay.
Ideas Worth Sharing:
“Every time we can eliminate anything that we have to ask for at checkout, it helps our conversions.” - Chuckie Gregory Tweet this “They are saying 'text me every Tuesday morning' - they are asking for it.” - Chuckie Gregory Tweet this “All the marketing just leads them to one place.” - Chuckie Gregory Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
