The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Peter Keller is the founder of FringeSport, a company that makes and sells equipment for Crossfit enthusiasts. In only a couple of short years, the company has put itself on track to reach $3 million per year.
One place where FringeSport really excels is in their ability to manage their manufacturing, which is almost exclusively done abroad. In this episode, you’ll hear all about how they’re able to make this work to the tune of $3 million per year.
Here’s What You’ll Learn
- How to make an eCommerce business successful while moonlighting.
- What the process looks like when working with a product designer and engineer.
- One of the main reasons why to choose a U.S.-based engineer for product design.
- How to lower your time in transit and cost for shipping.
- Some of the absolute highest-value lessons learned from Chinese manufacturing.
What Was Mentioned
- Peter Keller – FringeSport | ProductSimple | On Twitter
- Matt Ward – Remotor Boater
- Billy Murphy – Forever Jobless
This Week’s Winner
Each week we’ll be rewarding one special listener for signing up to receive a free copy of my 55-page ecommerce guide, Profitable eCommerce. Sign up here to request your free guide and be eligible for next week’s giveaway!
Congratulations to Rob from Toronto, Canada for grabbing your free guide. Be watching your mailbox to receive your Slip N Slide! Now you can have some fun during those warm Canada winters. Enjoy Rob, and thanks so much for listening.
Want to Be Featured on the Show?
Reach out to us with your questions or feedback for the show, and submit any first sale announcements or other progress achievements!
- Comments section below
- Twitter: @youderian
- Contact me directly
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
