Streamlining Ops as a Newly Hired COO

Ever wondered how the perfect blend of email marketing and operations can elevate an eCommerce business? In this episode, I’m joined by Karly Craig, author of Email is Not Dead, COO of MiniKatana.com, and Co-Founder of email marketing agency TequilaSunrise.co. Karly has been on my radar for quite some time, and I’m excited to dive deep into email marketing, operations, and systems building today.

Listen in as she shares her unique journey into the eCommerce world, as well as the processes that were most instrumental when she was onboarded as COO of MiniKatana.com. We also discuss the most important thing any business owner can do before bringing on a COO, the toughest challenges of systematizing (and how to tackle them), and her experience transitioning to 3PL.

You’ll learn:

• Karly’s non-traditional route to eCommerce. (3:25)
• The systems that were most instrumental when Karly came in as COO of MiniKatana.com. (12:55)
• The changes Karly made as COO to trim the fat and streamline operations. (16:15)
• How to set up an incoming COO for success as a business owner. (19:10)
• The hardest part of systematizing. (26:25)
• What the systems tech stack looks like for the businesses. (30:00)
• Karly’s experience going to 3PL. (32:30)
• Her experience writing Email Is Not Dead. (34:30)
• Lightning round with Karly. (37:30)

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(With your host Andrew Youderian of eCommerceFuel.com and Karly Craig of TequilaSunrise.co)

What Was Mentioned

• Karly Craig: Twitter
• Email Is Not Dead: How To Stop Losing Customers, Find Hidden Profit, And Turn One-Off Sales Into Lifetime ROI by Karly McFarland
• MiniKatana.com
• TequilaSunrise.co
• SendLane
• Klaviyo
• Become our Director of Connection
• One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.