The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Today I’ve got LemonStand’s Ross Paul on the show to talk about subscriptions—namely in the ecommerce space. LemonStand is a shopping cart company based in Vancouver, Canada, and as the company’s VP of Growth, Ross knows his stuff when it comes to building a successful subscription model. We dive right in to talk about which businesses can benefit from this model, billing issues people run into, and how to make sure you retain as many customers as possible. Tune in to hear it all now!
You’ll learn:
- Which business categories are well suited for the subscription model
- Who typically signs up for subscription services
- The biggest drivers of churn and how to combat them
(With your host Andrew Youderian of eCommerceFuel.com and Ross Paul of LemonStand.com)
What Was Mentioned
- Andrew Youderian: Blog | Twitter | Facebook | LinkedIn
- Ross Paul: Website | Twitter | LinkedIn
- Braintree
- Stripe
- Shopify
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Flickr: Kris
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
