This is a replay of the episode with Will Roman from Chisos.com. Listen in as we debate if it’s possible to scale a brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.
- How Will is building his home-grown Austin brand in a grassroots fashion
- Why he is using personalized texting to his customers to drive sales
- How he is using pop-up shops