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Thinking Differently About Email Newsletters

Today we are joined by Will Critcher, who is the Director of eCommerce for DeathWishCoffee.com. In this episode, we talk about the brand and how they’ve had their coffee endorsed by astronauts, as well as how they are thinking about email newsletters differently and what they have done to improve the results they’ve seen with them. Will also discusses how he got a product to the #5 position in all of the grocery category on Amazon.

You’ll learn:

  • How they have branded their coffee
  • What they are doing to improve their email newsletter game
  • How they got an astronaut’s endorsement

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Will Critcher of DeathWishCoffee.com)

What Was Mentioned


Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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