The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Today we are joined by Will Critcher, who is the Director of eCommerce for DeathWishCoffee.com. In this episode, we talk about the brand and how they’ve had their coffee endorsed by astronauts, as well as how they are thinking about email newsletters differently and what they have done to improve the results they’ve seen with them. Will also discusses how he got a product to the #5 position in all of the grocery category on Amazon.
You’ll learn:
- How they have branded their coffee
- What they are doing to improve their email newsletter game
- How they got an astronaut’s endorsement
(With your host Andrew Youderian of eCommerceFuel.com and Will Critcher of DeathWishCoffee.com)
What Was Mentioned
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
