Running a Seasonal Business

Evan Mendelsohn is one of the co-founders of Tipsy Elves, a company that has seen a huge success curve in the ugly Christmas sweater market. The kicker? He started as a lawyer.

One of the biggest challenges the company faces is handling inventory, given that the majority of their sales come in November and December. On top of that, they’re going to be featured on Shark Tank tonight! Listen in to hear how they were able to achieve success in such a volatile business.

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Here’s What You’ll Learn

  • Succeeding using multiple distribution channels.
  • The difficulties in a seasonal business (and how to succeed in the face of them).
  • How Tipsy Elves uses quality to overcome a high price point.
  • A marketing plan for a novelty product from start to success.
  • How to prepare for your sales traffic six months (or more) early.

What Was Mentioned

This Week’s Winner

Each week we’ll be rewarding one special listener for signing up to receive a free copy of my 55-page ecommerce guide, Profitable eCommerce. Sign up here to request your free guide and be eligible for next week’s giveaway!

Congratulations to Jack from Rochester, MN for grabbing your free guide. Be watching your mailbox to receive your Flicking Chickens Game! Now you’re guaranteed to impress your father in law! Enjoy Jack and thanks so much for listening.

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Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000 vetted 6 and 7-figure store owners inside the eCommerceFuel Community.

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  • You know what a few days ago I inserted the ‘Ugly Christmas Sweaters’ into my brainstorming ideas list then deleted it promptly thinking you know what who in the world would even by this product. But this just proves that that the most bizarre ideas could work in an eCommerce business.

Further reading

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