If you are an entrepreneur, you have probably come across a business being sold so cheaply that you considered purchasing it. However, being business savvy enough to differentiate between fantastic buying opportunities and energy-destroying lemons can be very tricky. So in this episode, we have Brian Lejeune and Janine Do, owners of VirginiaBoysKitchens.com, joining the show to discuss how they purchased a business that had not made a profit in over half a decade and turned it into a profitable, growing company.
Listen in as Brian and Janine share how they knew the business had potential and how price increases were essential to improving the business. You will learn how they were able to dramatically increase their margin through supply chain optimization, how they advertised, and how they improved the products by improving the customer service. If you are considering purchasing a business, this is the episode for you.
You’ll learn:
(With your host Andrew Youderian of eCommerceFuel.com and Brian Lejeune and Janine Do of VirginiaBoysKitchens.com)
Photo credits to VirginiaBoysKitchens.com featuring their walnut cutting board.
