The 2026 eCom Trends Report
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Podcast | Episode 489
The Future of eCommerce Looks Different Than You’d Expect
The conversation surrounding eCommerce is typically dominated by subjects like paid ads, customer lifetime value, and agency hiring—among other tactical details. While these elements are undoubtedly significant in the eCommerce world, they don’t always resonate with every individual’s understanding of the true essence of what eCommerce is. Phillip Jackson is the Co-Founder of FutureCommerce.com, which is on a mission to reshape our comprehension of how culture and commerce intertwine, challenge the conventional narrative, and present a revitalized viewpoint on eCommerce that we dive into in this episode.
Listen in as we explore Philip’s unique perspective on eCommerce and discuss some of the most important skill sets of the future. We also examine the resurgence of traditional media, the influence of niche critics, the role of nostalgia in shaping commerce, and the future of commerce in light of technological, political, and cultural shifts.
You’ll learn:
- How Phillip looks at the eCommerce world differently. (4:30)
- The core belief at FutureCommerce.com. (14:25)
- How the re-emergence of old media is impacting the eCommerce world. (15:30)
- What triggered Phillip’s investment in print media. (19:40)
- The emergence of niche critics. (26:25)
- The impact of nostalgia on culture and commerce. (31:10)
- The skill sets of the future. (39:20)
- Lightning round with Phillip. (46:10)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Phillip Jackson of FutureCommerce.com)
What Was Mentioned
- Phillip Jackson: Website | Podcast
- Welcome to Archetypes
- Visions Volume IV
- Tracksmith
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“When you are looking at what differentiates a cultural brand from another, it's their awareness and insight of what is happening in the world and where they belong in it—and where their voice is when speaking to that element of culture.” - Phillip Jackson Tweet this “The future of commerce is whatever the culture decides that it should be.” - Phillip Jackson Tweet this “Commerce entrepreneurship is one of the greatest, most powerful, most incredible ways to instigate change in the world.” - Phillip Jackson Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
