Unlocking More Profit from Your Shopify Store

Kurt Elster is the man behind Ethercycle.com, a Shopify agency that specializes exclusively—and very successfully—in helping Shopify store owners generate massive revenue growth. Not only does he put out some really amazing websites on Shopify, but he also hosts The Unofficial Shopify Podcast and has a bunch of really cool apps that we talk about in this episode.

Listen in as we dive into all things Shopify, including what store owners need to stop asking for on their sites, the one thing that Kurt has done that has really moved the needle for his clients, and the must-haves on any Shopify site that increase conversion and engagement. Kurt also shares the top three apps that get put on every site he builds to reduce friction for consumers, and in turn, increase revenue for store owners.

You’ll learn:

  • The birth of Ethercycle. (6:30)
  • Where Shopify is from a public perception standpoint. (9:20)
  • Shopify’s viable competitors. (12:00)
  • The perks of Shopify Plus. (15:00)
  • Recent changes to Shopify and how Kurt approaches his strategy. (17:35)
  • The must-haves on a website. (25:10)
  • What store owners need to stop doing. (27:20)
  • The easiest ways to run a website test these days. (35:00)
  • The top three apps that Kurt can’t live without. (36:00)
  • What Ethercycle does and who they work with. (42:00)
  • Lightning round with Kurt. (45:00)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com and Kurt Elster of Ethercycle.com)


What Was Mentioned

Image credit to Roberto Cortese from Unsplash.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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