The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Do you know how powerful analytics can be in transforming a brand? In this episode, I’m excited to introduce Celina Wong, the Senior Director of Analytics and Strategic Insight at TULA Skincare. We dive into how Celina’s expertise in data analytics not only shaped the growth of TULA Skincare into a significant player in the beauty industry, but also played a pivotal role in attracting Procter & Gamble’s acquisition interest.
Listen in as Celina shares insights on leveraging data analysis for substantial business growth, as well as effective strategies for hiring data analysts and engineers tailored to specific business needs for businesses of all sizes. You’ll learn practical options for companies with limited resources to harness data insights for operational improvements, the impact that data analysis can have on eCommerce businesses, the ideal tech stacks for eCommerce brands of varying sizes, and the pros and cons of using AI in data analysis.
You’ll learn:
- The importance of data analysis for business growth. (4:00)
- How to hire data analysts and engineers based on business needs. (9:40)
- Data analysis options for businesses with limited resources. (12:30)
- Using data insights to improve operations. (15:30)
- The impact that data analysis can have on an eCommerce business. (24:40)
- Tech stacks for eCommerce brands of all sizes. (31:45)
- The pros and cons of AI for data analysis. (47:45)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Celina Wong of TULA Skincare)
What Was Mentioned
- Celina Wong: LinkedIn
- TULA Skincare
- Portable.io
- Snowflake
- DataBricks
- 5Tran
- RockerBox
- DataCulture
- Sigma
- Looker
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Ideas Worth Sharing:
“What's the data behind the scenes? How are you going to recreate the reports that the business needs?” - Celina Wong Tweet this “ETL means extract the data from your silo sources, transform it, and load it somewhere. It's like if you think about your physical inventory, you just took it off the boat, and you've got to put it somewhere.” - Celina Wong Tweet this “I've been data hire number one, three times at three different startups, so I've made my mistakes.” - Celina Wong Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
