The 2026 eCom Trends Report
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What if the goal of entrepreneurship wasn’t to build the biggest business possible, but to build a business and a life you genuinely don’t want to escape from? In this episode, I sit down with Evan Bryce Riddle, co-founder of Art of Mondays, a community for “lifestyle founders” who want to pursue entrepreneurship alongside health, wellness, travel, relationships, and personal growth. Evan shares how he and his co-founder built the community around their own values, why they reject traditional hustle culture, and how they think about creating a business that provides freedom of time, location, and choice.
Listen in to learn how Art of Mondays builds and protects its community culture through careful member selection, why connection comes before business conversations at their events, and how they created a highly engaging event experience for more than 100 founders. Evan also talks about the marketing strategy behind their growth, content production, and why surrounding yourself with the right people can dramatically change how you approach business and life.
You’ll learn:
- Why lifestyle businesses shouldn’t be dismissed. (6:00)
- How to build a business around personal values. (8:00)
- The difference between grit and hustle. (10:00)
- How community can combat founder loneliness. (15:00)
- How to balance relatable and aspirational content. (20:00)
- Why Evan’s team doesn’t rely on alcohol to connect and build community. (30:00)
- The importance of having self-awareness. (35:00)
- Bryce’s advice for working with a co-founder. (45:20)
Subscribe: Apple Podcasts | Spotify | Amazon Music
(With your host Andrew Youderian of eCommerceFuel.com and Evan Bryce Riddle of ArtofMondays.com)
What Was Mentioned
- Evan Bryce Riddle: LinkedIn | Website
- Art of Mondays
- eCommerceFuel Forum
Ideas Worth Sharing:
"I think grit is a really important quality, not to be confused with hustle. But that ability just to understand that sometimes we're going to have bad days and it's going to feel like we're in the trenches, but because we believe so passionately in what we're building, then it's all for the greater good in the long run." - Evan Bryce Riddle Tweet this “If you appeal to everyone, you appeal to no one." - Evan Bryce Riddle Tweet this “We believe that our people are our product." - Evan Bryce Riddle Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
