Today I am joined by Andrew Faris, the CEO and man behind 4×400, a holding company that launches and grows eCommerce brands. He is also the voice behind The eCommerce Playbook podcast, and one of the things I love most about him is his super candid thoughts about the good, the bad, and the ugly of eCommerce businesses.

Listen in as Andrew dives into the businesses he has purchased, what went well, what didn’t go well, and some of the hard knocks he experienced along the way. We also talk about the difficulties of protecting cash flow without relatable revenue streams to forecast from, and Andrew shares some of his favorite pieces of eCommerce tech.

You’ll learn:

  • What Andrew has found challenging with his current eCommerce businesses. (5:30)
  • The wrong assumptions he made when he purchased 31 Bits. (11:30)
  • What initially prompted him to purchase 31 Bits. (15:30)
  • Why he purchased Genuine Canine and some of the challenges he encountered with the purchase. (18:00)
  • The story behind Andrew’s purchase of Modern Fuel. (21:40)
  • How the pandemic hindered forecasting and cash flow protection. (31:35)
  • Some of the lessons the running and selling of the FC Goods brand taught Andrew. (37:20)
  • Andrew’s favorite pieces of tech. (25:20)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and Andrew Faris of 4×400)


What Was Mentioned

Image from Andrew Faris’ podcast page.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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