The E-Myth Was Wrong: The Case for Working IN Your Business

We’ve all heard the phrase “work on it, not in it” in relation to business—otherwise known as “the owner’s trap.” But what if I could make the case for why there actually is a time and a place to get back to working in the trenches, talking to your customers, and diving right into the nitty-gritty of your business?

In this mini solo episode, I share the top reasons why you should consider periodically diving back into the details of your business, including how you can get some really valuable feedback from not only your customers, but also your team members. Then tune in to the end for a bonus mini-episode with Allan Fisch of Moonshot Brands, an organization that buys Amazon and Shopify businesses and gives eCommerce founders financial freedom, as we discuss what’s happening right now in the eCommerce landscape and how A2X plays into Allan’s acquisition process.

You’ll learn:

  • How to understand what your team is really doing. (3:30)
  • How to figure out what is out of alignment with your actual priorities. (5:00)
  • The importance of having a chance to connect. (6:30)
  • Why it’s key to stay in touch with team members you might not connect with often. (7:55)
  • What it takes to find out where your team is spending their time sub-optimally. (9:00)
  • Why we offer every full-time team member at eCommerceFuel a one-month sabbatical every year. (12:30)
  • Bonus episode with Allan Fisch of Moonshot Brands. (20:25)
  • Why now is the best time to be operating an eCommerce company. (23:20)
  • The big red flags to watch for in an acquisition. (28:15)
  • What makes a good fit to work with Moonshot Brands. (32:30)

Subscribe: iTunes | Stitcher | Amazon

(With your host Andrew Youderian of eCommerceFuel.com)

What Was Mentioned

Image by StartupStockPhotos from Pixabay.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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