The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Today Lianna Patch of Punchline Copy joins the show to discuss how not to be boring with your website and how to sell through humor. It’s hard to do well—which is why not many people do it—but if you can pull it off, you have a huge advantage in the marketplace. Listen in to hear Lianna give her best tips on writing hilarious copy, ideas for sprucing things up on your website, and more.
You’ll learn:
- How to sell through humor
- Where you can spruce things up on your website
- How to research copy from an analytical and/or emotional standpoint
(With your host Andrew Youderian of eCommerceFuel.com and Lianna Patch of PunchlineCopy.com)
What Was Mentioned
- Lianna Patch: Website | Twitter | LinkedIn
- SnapCopy
- Lianna’s live presentation
- Beardbrand’s Ready. Set. Grow.
- Manly Bands
- Random Word Generator
- Punchline Copy’s “Best Of”
- Klaviyo
- Liquid Web
- eCommerceFuel Job Boards
- eCommerceFuel Forum
Pexels: Amir Ghoorchiani
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
