The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
Are you overlooking the untapped potential of cold outbound emails? Meet returning guest Danny Kirk, the owner and founder of Kirk & Co, a company that specializes in outbound cold emails, and the host of PromptPod, a podcast focused on prompt engineering. In this episode, Danny sheds light on how eCommerce store owners may be missing out on leveraging cold emails to their full potential.
Listen in as he shares lessons and insights he has learned through his cold outbound email experience, the key factors that contribute to successful email campaigns, and the significance of personalization, targeting strategies, and crafting powerful copy. We also discuss how Danny uses AI, whether links actually hurt your deliverability, and what metrics you should be monitoring in your email strategy to optimize your efforts.
You’ll learn:
- What you need to make cold outbound emails successful. (8:30)
- What “warming” entails. (10:45)
- The targeting and email strategy Danny uses in cold outbound emails. (14:00)
- How important personalization is. (23:10)
- What the body of great emails looks like. (27:50)
- Whether links hurt deliverability. (30:00)
- The metrics to watch for with your email strategy. (33:45)
- How Danny leverages ChatGPT. (34:30)
- The legalities of copywriting. (39:12)
- Where to find out more about AI. (47:30)
- Lightning round with Danny. (48:50)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Danny Kirk of Kirk & Co)
What Was Mentioned
- Danny Kirk: Website | Podcast | LinkedIn
- Warmbots
- Warmup Inbox
- The Ezra Klein Show
- Lex Fridman Podcast
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
