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Podcast | Episode 480
From Zero to Viral: The Art and Science of Compelling Short-Form Video Creative
If you haven’t yet hopped on the short-form video bandwagon, now might be the time to start. Savannah Sanchez is the founder of TheSocialSavannah.com, a TikTok expert, and an official TikTok Agency Partner who helps top eCommerce brands elevate their business with creative content on TikTok, Instagram, and Facebook. In this episode, we dive into her insights and tips on short-form video, TikTok, and the content-creation process.
Listen in as Savannah discusses the power of short-form video, why it’s become such a popular format for brands, and how short-form video can help businesses engage with their audience and build brand awareness. We also discuss the different platforms for short-form videos, tips for creating engaging short-form content, what Savannah’s content creation process looks like, and the power of a good hook.
You’ll learn:
- Where the opportunities lie with TikTok and how to best leverage the platform. (4:30)
- What Savannah’s content creation process looks like. (9:15)
- The metrics that matter most in short-form video. (14:15)
- What’s next in the testing process. (22:45)
- The many people involved in the content creation process. (26:15)
- The video editing tools Savannah’s team uses. (30:00)
- What the average return on ad spend is on TikTok. (34:50)
- How to work with Savannah. (42:00)
- Lightning round with Savannah. (43:30)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Savannah Sanchez of TheSocialSavannah.com)
What Was Mentioned
- Savannah Sanchez: Website | Twitter | LinkedIn | Instagram | YouTube
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
- Not mentioned by relevant: Guide to Creating Short Form Videos
Ideas Worth Sharing:
“Every year that goes by, it’s harder to get organic reach on TikTok.” - @social_savannah Tweet this “It’s always a good idea to have an organic presence on TikTok.” - @social_savannah Tweet this “The hook is where you can get creative and stand out from the rest of the crowd.” - @social_savannah Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
