The 2026 eCom Trends Report
Top Report Findings: This is our sixth Trends Report with 300 owners representing $3.5...
What is the future of Amazon? That’s what we’re diving into today with Bill D’Alessandro of ElementsBrands.com. Bill is a repeat guest on the show and someone who has very different views on the current—and future—state of Amazon.
Listen in as we debate whether Amazon is dying like some believe, whether brands should be leaving the platform for greener pastures, and Amazon’s biggest weakness. Whether you sell on Amazon or not, the behemoth is hard to ignore if you’re in eCommerce, so this is an episode you won’t want to miss!
You’ll learn:
- The current state of Amazon. (5:10)
- Whether brands will leave Amazon for other eCommerce options. (11:15)
- The state of Amazon reviews and product quality. (23:20)
- The success rate of moving traffic off Amazon. (33:15)
- Closing thoughts on Amazon and eCommerce. (37:20)
Subscribe: iTunes | Stitcher | Amazon
(With your host Andrew Youderian of eCommerceFuel.com and Bill D’Alessandro of ElementsBrands.com)
What Was Mentioned
- Bill D’Alessandro: Website
- Research and Writing Position
- eCommerceFuel Forum
- Fulfil.io
- One Click Upsell – Increase Sales 15%+ with Pre-and Post-purchase Upsells. (On average, Shopify users increase sales 15% immediately after installing the app!)
- Not mentioned but relevant: Should You Sell on Amazon?
Photo by James Yarema on Unsplash.
Ideas Worth Sharing:
“If the customers are there, the brands will be there.” - Bill D’Alessandro Tweet this “As long as you are not literally bankrupt, where else are you going to go?” - Bill D’Alessandro Tweet this “They [Amazon] are absolutely pulling more chips to the other side of the table.” - Bill D’Alessandro Tweet this
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel
Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
