How You’re Sabotaging Your Content Marketing

Aaron Orendorff, founder of iconiContent, joins the show to school us—myself included—on all things content marketing. We dissect the process of researching, writing, and optimizing Aaron’s article “What Is the Future of Ecommerce?”, and he shares his tips on how I can revamp my 2019 State of the Merchant Report. Listen in as Aaron explains how to save your business and your audience from terrible content.

You’ll learn:

  • Why less is more when creating content for marketing
  • The entire process of how Aaron wrote, researched, and optimized his recent viral article
  • Aaron’s top tips for creating great content

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of and Aaron Orendorff of


What Was Mentioned


Pexels: NEF Digital

Post tagged in: Podcast


  1. This guest sounds like a Nick Kroll character. Some good info but hard to take seriously. uhMMMAYZING!!!

  2. I don’t usually bother doing this – but this was the best and most engaging ecommerce podcast I’ve heard.
    I shall be saving it and listening many more times.
    Thank you both!