Podcast | Episode 279

How You’re Sabotaging Your Content Marketing

Aaron Orendorff, founder of iconiContent, joins the show to school us—myself included—on all things content marketing. We dissect the process of researching, writing, and optimizing Aaron’s article “What Is the Future of Ecommerce?”, and he shares his tips on how I can revamp my 2019 State of the Merchant Report. Listen in as Aaron explains how to save your business and your audience from terrible content.

You’ll learn:

  • Why less is more when creating content for marketing
  • The entire process of how Aaron wrote, researched, and optimized his recent viral article
  • Aaron’s top tips for creating great content

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Aaron Orendorff of iconiContent.com)

 

What Was Mentioned

 

Pexels: NEF Digital

Andrew Youderian
Post by Andrew Youderian
Founder and Chief Instigator, eComFuel Andrew quit an early finance job to sell CB radios online — an admittedly unorthodox career path. It set him on a course to found and sell multiple businesses, host a decade-running podcast, lecture at Harvard Business School and create eComFuel, the leading community for 7- and 8-figure online business owners. Andrew is fascinated with branding, AI, building community, investing and growing meaningful businesses that don't require sacrificing what truly matters.
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