How to Read a Balance Sheet (The Non-Boring Version)

How to Read a Balance Sheet (The Non-Boring Version)

Today I’ll be (hopefully) demystifying how to read a balance sheet, a potentially confusing beast for those unfamiliar with it.

First off, what is a balance sheet and what does a balance sheet show? At it’s simplest, a balance sheet shows what assets your company controls and who owns them. And if you’re concerned with not bankrupting your new store (“I TOLD you selling piranhas online would never work!”), it’s a pretty important statement to understand.

Fortunately, it’s not too difficult to grasp if you’re willing to learn a few key concepts. So let’s dive in!

Anatomy of a Balance Sheet

Unlike the income statement which shows how a company performed over a period of time, a balance sheet shows a business’ financial health at a single point in time. This will take the form of an exact date, like 9/30/2013 for example, and is usually prepared at a month or quarter’s end.

The balance sheet lets you know exactly what things of value a company controls (assets) and who owns those assets: someone else (liabilities) or the business owner (owner’s equity). Revisiting our friend Phil from last time, you can see the balance sheet for his business The Parachute Palace below:

Balance Sheet Basic


An asset is anything of value your business controls, regardless of who owns it. Cash, office equipment (computers, chairs, etc) and inventory are all considered assets. So are accounts receivable, which represents people who owe you money but haven’t yet paid.

This is an important enough concept to repeat: the financial ownership doesn’t matter. If something is in possession of a company, it’s considered an asset.

Did your business manager go out and borrow $60,000 to 100% finance a new Escalade for sales calls? The car may be entirely owned by the bank (and causing Dave Ramsey to cry), but it’s still an asset as far as the balance sheet is concerned.


Liabilities are debts you owe to other people. This could be a credit card balance, payment owed to suppliers who offer you 30 or 60 day payment terms or long-term debt – like the loan on that new Escalade.

Any debts or future financial obligations you have to pay should be listed in the liabilities section.

Owner’s Equity

Owner’s equity represents the portion of the business assets that you own free and clear. Think of it this way: if you liquidated all of your assets and then paid off all the debts you owed, the amount left over would be your “owner’s equity”.

It’s important to understand that owner’s equity is NOT necessarily how much the business is worth in a sale. Because businesses usually sell based on a multiple of their earnings, the value of a business will usually (but not always) be greater than the owner’s equity value (also called “book value”).

The Balance Sheet Equation

The balance sheet is so named because the two sides of the balance sheet ALWAYS add up to the same amount. The balance sheet is separated with assets on one side and liabilities and owner’s equity on the other.

This one unbreakable balance sheet formula is always, always true:  Assets = Liabilities + Owner’s Equity.

Formula 1


In our balance sheet from above, you can see that this holds true:


Formula 2


At first, this rule can be really confusing. But think of it this way. All the assets owned by a business fall into one of two categories. They’re either owned by a creditor (you had to take a loan to get them) or they’re owned by you (you paid for them in full). That’s pretty much all the balance sheet equation is saying!


The Home Mortgage Example

Let’s use a simple balance sheet example that you’re probably familiar with – a home mortgage. Assume you recently purchased a home worth $250,000. With the financial carnage of 2008 fresh in your mind, you put down a healthy 20% down payment of $50,000 and took out a loan for the remainder of the balance of $200,000.

What would your balance sheet look like in terms of assets, owner’s equity and liabilities?

The asset column would be the value of the home, regardless of who owns it. So in this case, the value of the home is $250,000. Assets = $250,000. Our liabilities – the amount we owe to someone else – is the value of the loan. This is what we’re financially obligated to pay to someone else. So liabilities = $200,000.

Let’s go back to our universal balance sheet formula:  Assets = Liabilities + Owner’s Equity

Inserting our values, we get:

$250,000 (Assets) = $200,000 (Liabilities) + Owner’s Equity

At this point, you can compute owner’s equity one of two ways. You can either do some simple algebra and solve for the equity figure. Or you can go back and recognize that we put down $50,000 of our own money. So that would be the portion of the home we own and which represents the owner’s equity.

$250,000 (Assets) = $200,000 (Liabilities) + $50,000 (Equity)

You’ve probably done this in your head before and never realized it was an accounting balance sheet at work!


And Then Come the Boars (Sorry, What?)


As I’ve mentioned repeatedly now, the rules of the accounting universe decree that a balance sheet ALWAYS must balance. So what happens a year down the road when some wild boar trainers and their 20 filthy animals move in next door and reduce the value of your property by $30,000? (A common occurrence, I’ve heard.)

Let’s tackle the asset side first. Because the market value of the home has gone down by $30,000, we’ll reduce the asset side by that amount – from $250K to $220K:

$220,000 (Assets) = $200,000 (Liabilities) + $50,000 (Equity)

But now we’re in trouble as our balance sheet equation doesn’t balance.  We’ll need to adjust either liabilities or equity to get things right.

Disregarding the small amount you’ve paid off your loan, let’s assume it’s still $200,000 – so this part hasn’t changed. So we’ll need to adjust the equity portion to balance the equation:

$220,000 (Assets) = $200,000 (Liabilities) + Equity

Equity = $20,000, so…

$220,000 (Assets) = $200,000 (Liabilities) + $20,000 (Equity)

Ouch – a $30,000 direct hit to the equity you had in the house!  If you think this simple balance sheet example may be a bit far fetched, perhaps we should do something that’s more business related and less boorish (Pun 100% intended.  Please don’t stop reading).


Purchasing a Sweet New Ride

Unfortunately, business for Phil at the Parachute Palace isn’t going very well. He had a few quality control issues with the parachutes and people haven’t been buying because of it.

Improving the quality of the products would be too much work (obviously) so he hatches another plan. Instead, he decides to finance a brand new $45,000 BMW to make it look like his parachutes are selling like hotcakes and hopefully increase confidence in the business.

Let’s tackle the asset side of the accounting balance sheet first. Because the car is valued at $45,000, we’ll add this amount to the assets side under the account “Vehicles”. But this leaves our balance sheet unbalanced as you can see below:


The way to fix it? We need to add the outstanding debt to the liabilities side, as seen below. Again, the assets of the business increase by $45,000 – but there’s no change in the amount of equity the business owner has. The entire amount was added to liabilities.


Let’s explore one more example. Realizing the error of his free spending ways, Phil resolves to start being more financially prudent and decides to pay off the business’ outstanding credit card debt, which is listed under liabilities.

For things to balance, we’ll need to make an adjustment to both sides of the balance sheet. Care to take a stab at which account on the asset side needs to be changed if he’ll be paying off the credit cards?

Credit Card 1Happen to guess cash? If so, you’d be right. To pay off the credit card balance, Phil will need to pull the funds from his cash account. Because the credit card balance is at $5,250 both the cash and credit card accounts are reduced by this amount.

Notice that even though Phil’s cash levels decreased by over $5,000, the owner’s equity value of the business didn’t change. The payment simply decreased funds from the asset side (cash) to pay off a liability (the credit card) with no effect to the amount of equity Phil had in the business.

Credit Card 2


That’s the Basics….

There’s plenty more to the balance sheet, but I’ll spare you the gory details of shareholder distributions, accumulated deprecation and retained earnings that make accountants howl with delight. But using the concepts we covered, you should be able to make sense of most balance sheets you come across.

Have questions? I’d love to answer them! Just hit me up in the comments section below.

Andrew Youderian
Post by Andrew Youderian
Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.

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Bill A.October 20, 2013

Another really great post Andrew, you could defiantly make it as an accounting teacher 😉 You somehow make a usually hard to understand subject, easy and fun for readers…great work man. Not that I am trying to call you out again (I think I may have caught a typo in one of you last posts too haha) but there was a little typo in one of the paragraphs…. it reads:

“The asset column would be the value of the home, regardless of who owns it. So in this case, the value of the home is $250,000. Assets = $250,000. Our liabilities – the amount we owe to someone else – is the value of the loan. This is what we’re financially obligated to pay to someone else. So liabilities = $50,000.” <—-this should be $200,000

Just looking out for ya boss! Last thing you want is people thinking they owe the bank a quarter of what they really do HAHA!

Thanks again for the great post!


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Andrew YouderianOctober 22, 2013

Great catch, Bill! Thanks for letting me know. And no need to apologize about correcting. I’ll gladly take any free copywriting / error fixing you’re willing to provide. 🙂

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VivOctober 22, 2013

I’m not getting it…what’s reading a bs doing here? What’s its purpose?

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Andrew YouderianOctober 22, 2013

If you’re serious about eCommerce, it’s really important to understand how the balance sheet works so that you understand your liabilities (what you owe) compares to the amount of equity (what you have) in the business.

Financial statements aren’t the most sexy thing in the world, but they’re must-have knowledge for anyone who’s serious about building a real eCommerce business. So that’s why I covered them.

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Mike BrownNovember 6, 2013

Thanks for doing this, I fully understand now the need for proper accounting when running an online business, that is likely one of the reasons my span of trying to be an affiliate marketer a few years ago did not work out.

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SriniOctober 23, 2013

Good one Andrew. The content and the instances given in your articles are easy to understand and very informative. Thanks for your great work 🙂

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Andrew YouderianOctober 23, 2013

Thanks Srini! Glad you enjoyed it.

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Rod McCombeOctober 24, 2013

thankyou. Very easy to understand and extremely helpful. Keep it coming.
Thanks again


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Andrew YouderianOctober 24, 2013

Very welcome, Rob!

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eveFebruary 19, 2014

Andrew, thanks for the easy to understand lesson on Balance Sheets – if I did want a little more detail, do you have any recommendations on where I could get something as easy to understand as your post?

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DonMarch 6, 2014

It seems to me that the formula should be Assets – liabilities = equity. What am I missing?

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Andrew YouderianMarch 6, 2014


That formula is also correct, and is just a variation of the most commonly used one, Assets = Liabilities + Equity. But both are technically accurate. With your version, you’re simply subtracting liabilities from both sides like in an algebra equation.

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RLMarch 26, 2014

Great site!! Easy to understand and actionable! Thanks Andrew

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NickMay 2, 2014

Thank you very much for posting this. This was my first introduction to any sort of finance and you made it very simple and to the point. I’m going back to school for finance and was wondering if you knew of any books that are as simple and clear cut as this? Thank you again!

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DMay 14, 2014

Hi thanks for the great info. Just a question with regards to evaluating the business. You would have to assume that thedebtors would pay the money they owe. If you were considering a large expense that would increase your creditors by
30 000.00 for example then that would put the business at risk. Is that correct?

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AnshumanMay 15, 2014

Thanks a lot man.. Makes my life whole lot easy as this stuff is totally new to me

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From The Corporate World To Selling His First eCommerce Store And Much MoreJune 3, 2014

[…] How To Read A Balance Sheet (Post by Andrew) […]

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KarenJuly 17, 2014

Our condo association, of which I am the treasurer took out a 10 yr loan, fixed rate, $365,000 to replace our prematurely failing roofs in 2013. Prior to 2013, we were on a “pay as you go” basis with all capital replacements being paid out of Reserve funds; however were unable to do this due to the size of the project. When the loan closed, the escrow acct. asset balanced with the liability of the Note Payable. But, after the project started and the bank paid the contractor, the escrow decreased, eventually -0-, and the note payable remained the same but we never added an asset (value of new roofs), thus Liabilities and Equity section became a negative. As the loan was immediately amortized at closing, due to short project schedule, we began paying loan a month after closing, with the principal reduction entry made at year end. More than7 months later, I am still confused, especially after reading your post above. As the bills to the contractor were paid, total of $358,130 from the escrow account, remainder I applied to principal, with no offsetting entry for replaced roofs, we ended the year with a huge negative. The accounting manager at our Property Management company insisted their entries were correct but they make no sense! It appears that this situation will continue for 10 years! Would you provide some clarification?

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DomnicJuly 23, 2014

Specially thanks to Andrew for one another post, as the title says it is not a boring article it has informative contents.

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NicolaAugust 1, 2014

A very nice post.
I write from Italy.

I would like to ask you a question:
There are off balance liabilities (ex. Future Minimum Operating Lease Obligations and Contingent Liabilities).

What I find strange is that I see these fields with data in the Fiscal Year Balance Sheet (ex. 2013) but I see empty fields in the quarters (last one).

I usually look at the quarter data and Trailing 12M to have updated data but in this way I do not see reliable data, or not?

What the best (wiser) way to make analysis?



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hananSeptember 2, 2014

Hi Andrew,

really simple and easy explanation for the balance sheet
but a have one concern
the part concerning decreasing the value of the asset from 250,000 to 220,000
so the equity will be reduced to be 20,000
how come and we already paid 50,000 as 20% downpayment?

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EmmaSeptember 24, 2014

can you explain what subordinate debt is?

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sumanNovember 11, 2014

Hi Andrew ,

I have gone through numerous Balance sheet analysis , this was the easiest one to comprehend .. Thanks my friend ..

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FranDecember 9, 2014

Thank you very much! I am italian and I have to read some balance sheet written in engish… You probabily save me!
I finally understand something! Grazie! 🙂

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Reading/Understanding Income and Balance Sheets - Project List & BlogJanuary 2, 2015
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Reading A Balance Sheet Ebook : Free Download PDF : TypeExperience.comJanuary 31, 2015

[…] PDF File Name: How to read a balance sheet (the non-boring version) Source: » DOWNLOAD « […]

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hananMarch 7, 2015

Hello Andrew
I am currently enrolled with online studing, we just start a financial managment module, which i have zero knowledg in Accounting, totally new world for me, Would you advice me to any on line videos , web sites so i could capture the accounting concepts,and balance sheet.

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EbonyMarch 29, 2015

This was a great read. I am in my MBA program and am taking my first accounting course ever. This course is a graduate level course obviously, so they assume you understand the basics of accounting, such as a balance sheet. Incorrect. However, your post made things 100% clearer. I now have an understanding of the basics surrounding a balance sheet. I’m sure these can get a little more messy, but this example is a great start to my understanding. Thank you!

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HelenSeptember 13, 2015

I am a non financial person in a position that requires financial oversight. This was very helpful. Can you also explain what retained earnings are and how they are determined?

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Marilee CunninghamSeptember 15, 2015

Hi, I am helping my daughter with her taxes. She had a business (now defunct) and uses Quicken for all her accounting needs. Now, she is using Tax Act for her taxes and it has recognized an error in her balance sheet on the tax form. The tax form has both beginning and end of year columns. My question is if the assets and liabilities add up to whatever they add up to, is the owner’s equity simply the amount that will balance the sheet….in other words, it doesn’t come from any submission in Quicken, but is a result of the difference between th assets and the liabilities?
Another easy question (not for me): Does the liability of a Loan from Partners need to be offset by an asset, Loan to a Partners? Thanks a lot!

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FerhanDecember 4, 2015

Hei what happens in the liability side when the value of building decreases?

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SaraDecember 23, 2015

Hello Andrew
thanks for the great work , I am preparing MBA , So you help me in my assignment , I just need the correct citing for the article can you send it to me ?

Many thanks and Best wishes

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EstherMarch 18, 2016

Hi, I’m doing an A-level in Business and we are required to create our own closing balance sheet. I am struggling to explain why my end result (Capital employed and net assets employed) is a negative amount. The balance sheet is available to see if needs be.

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PaulApril 19, 2016

Can you please address those more complex items on a balance sheet? You mentioned them: “retained earnings”, “accumulated depreciation”.

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AbigailJune 12, 2016

I see this is your ‘non-boring’ version. Is there a ‘boring’ version? And if so, can I read it??? 😀
Great article. Made a lot of sense. Looking forward to more!

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