eComFuel Podcast
Not Your Typical Business Show
The eComFuel Podcast (formerly known as the eCommerceFuel Podcast) features weekly conversations with entrepreneurs who are doing the impossible—building thriving businesses AND rich, meaningful lives.
Expect to geek out on business tactics, swap financial wisdom, share family wins, and hear the occasional story of adventures gone awry.
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Episodes
Post Card Marketing for eCommerce
Today Drew Sanocki of NerdMarketing.com is back on the show, this time to discuss a company he has recently become the owner of called PostPilot. Designed to help eCommerce businesses sell more products through post card marketing, PostPilot helps users create automated post card campaigns to build up loyalty and sales. Listen in as Drew explains how to leverage post cards in your business, how his companies are gearing up for Black Friday, and more.
Selling to a Private Facebook Group
Penalty Box is a private Facebook group that was created completely from word of mouth, with no paid advertisements or paid marketing. Here to discuss the fascinating story of how this community came to be is founder Drew Laine. Listen in as he shares interesting aspects of the business, including the metrics they track, how they are successfully using SMS-based marketing, and the tactics they used to grow to where they are today.
Learning to Lead: Four Powerful Books That Have Shaped My Company & Culture
Today I am going to be talking about something I have been trying to grow in recently: leadership. Over time, I have realized that if you want to do anything meaningful, you really have to invest in and lead a team well. So in this episode, I will be sharing four books on the topic that stood out to me and explaining some of the key concepts I was able to incorporate into my company and culture.
Designing Custom Packaging for Your Products
What’s the difference between a $5 mug and a $15 mug? Generally, it’s all about the branding and packaging. Today Miriam Brafman, founder and CEO of Packlane.com, joins the show to give us a crash course on custom packaging and how it impacts customer experience. Listen in as she explains how her company customizes packaging for ecommerce sellers and how you can get started on improving your own packaging.
News Cart for October 23rd
Welcome back to the e-commerce newsroom! Stories we've been tracking since the last ECF News Cart include: UPS has teamed up with Stamps.com. Walmart continues its push to gain e-commerce market share. And Amazon sued to shut down a couple of alleged get-rich-quick schemers.
Takeaways from Klaviyo:BOS 2019
Today I've got our community manager, Padraic Ryan, back on the show to talk about everything we learned while at the Klaviyo:BOS event. We discuss how switching out imagery and text can make a massive difference in the number of people that buy from your site and all kinds of other good stuff. Listen in to hear our key takeaways, from the importance of getting to know your customers to what you should not do at a conference.
An Inside Look at Moderating our Private Community
Today our not-so-new community manager, Padraic Ryan, joins me at the Klaviyo:BOS event to give us an inside look at what goes on behind the scenes of our private online community. He explains what it was like going from a community member to joining the team and what surprised him most about the transition. Listen in as he shares why we have an ‘online community guide’, how we choose who is right for our online community, and more.
Rescuing Your Productivity from Weaponized Phone Calls
Today I am going to be talking about phone calls—specifically how phone calls are one of the most misused forms of business communication known to mankind. So what is the appropriate way to approach telephone calls as an entrepreneur in 2019? In this episode, I share my ground rules for scheduling a call, the importance of deciding what you’re trying to accomplish before making a call, and more.
Surviving an IRS Audit
What do you do when you’re audited by the IRS? Today, Alisha Navarro from 2HoundsDesign.com joins the show to share her recent experience with being audited and how she handled it. Listen in as she discusses what happened to her when she couldn’t produce certain receipts for meals and smaller purchases, what she will be doing differently moving forward, and what to expect if you ever get that terrifying letter in the mail.
News Cart for September 25th
After a bit of a dry spell, we're experiencing a monsoon over here at the e-commerce news headquarters. Thankfully, we have protective head gear, which we'll be tipping often to the ECF members who alerted us to this downpour.
Manufacturing in the USA
Today Chris Nelson from MCARBO.com joins the show to discuss the good, the bad, and the ugly when it comes to manufacturing in the USA. Unlike most American businesses, almost everything MCARBO sells is manufactured here in the United States, so Chris has tons of insight to share on the subject. Listen in as he explains pricing differences, the number of suppliers he needs to keep things running smoothly, and more.
Shrinking a Business to Save It
Today Kevin Stecko from 80sTees.com joins the show to discuss how he improved his business by making it smaller and taking a different approach to pricing. Kevin has undergone the evolution from having a massive warehouse with a huge amount of inventory to scaling back and pricing his products at a premium. Listen in as he shares how he managed that change and how downsizing can help save a business.
