eComFuel Podcast
Not Your Typical Business Show
The eComFuel Podcast (formerly known as the eCommerceFuel Podcast) features weekly conversations with entrepreneurs who are doing the impossible—building thriving businesses AND rich, meaningful lives.
Expect to geek out on business tactics, swap financial wisdom, share family wins, and hear the occasional story of adventures gone awry.
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Episodes
Replay: How Beardbrand Left Amazon and Grew 58%
Today we are doing a replay of one of my favorite episodes from 2019 with Eric Bandholz from Beardbrand.com. Eric won the ECF 5 award for the most upvoted thread of 2018, and in this episode, he shares what made that year such a great one for his company. He talks about what made them decide to leave Amazon, how they’ve changed up their strategy, and more.
News Cart + Planning Tips for 2020
Have you noticed an uptick in abandoned shopping carts this holiday season? You're not alone: A study found that roughly two-thirds of online shoppers during Black Friday and Cyber Monday were actually "jingle bots." Ho ho ... oh.
Predictions for 2020
Today we have Bill D’Alessandro from ElementsBrands.com joining the show to discuss our eCommerce predictions for the coming year. We will be sharing how our predictions for 2019 held up now that we are approaching the end of the year, as well as if any of our ideas came to fruition. You’ll learn whether we think America is heading toward a recession in 2020, our thoughts on the coming election, and more.
Inside a Global Brand + “Hot Takes” on International Markets
Today on the show, I am joined by Alex Banys, the man behind Specialized mountain bikes. We discuss how to sell a brand worldwide, including places as far as Africa or Latin America, as well as why you need to create country-specific websites. Listen in to learn how to sell direct to consumers while not alienating your retailers, how to nurture your relationship with customers, and more.
News Cart for December 4th
Whew! We've survived another Black Friday/Cyber Monday. How did online merchants fare this year? Unsurprisingly, the trend toward e-commerce continues, with digital sales up nearly 20 percent. In a first, Black Friday topped Cyber Monday as the busiest day for online shopping.
How a Content Audit Can Increase Your Organic Traffic
Today Steve Chou from MyWifeQuitHerJob.com joins the show to help me discuss how to do an audit for your website or blog, as well as the benefits you will see if you take some time to clear out old content. Steve and I share how we keep our sites up to date to guarantee that new listeners and viewers are seeing our best work and so much more. Listen in to learn the importance of unique and secure links, focused keywords, and post consolidation.
Thinking Deeply About Your Business’s Problems
Joining me on the show today is one of the top new members of our private online community, Dustin Chaffin from ProluxCleaners.com. In this episode, he and I discuss the amazing framework he uses in his business, as well as where he spends time examining problems he's having and trying to isolate and identify the core symptoms of the issues. Listen in to learn why you should also be setting aside time every day to take a look at problems in your business, how to make your web page more appealing, and how to run your business like a pro.
Post Card Marketing for eCommerce
Today Drew Sanocki of NerdMarketing.com is back on the show, this time to discuss a company he has recently become the owner of called PostPilot. Designed to help eCommerce businesses sell more products through post card marketing, PostPilot helps users create automated post card campaigns to build up loyalty and sales. Listen in as Drew explains how to leverage post cards in your business, how his companies are gearing up for Black Friday, and more.
Selling to a Private Facebook Group
Penalty Box is a private Facebook group that was created completely from word of mouth, with no paid advertisements or paid marketing. Here to discuss the fascinating story of how this community came to be is founder Drew Laine. Listen in as he shares interesting aspects of the business, including the metrics they track, how they are successfully using SMS-based marketing, and the tactics they used to grow to where they are today.
Learning to Lead: Four Powerful Books That Have Shaped My Company & Culture
Today I am going to be talking about something I have been trying to grow in recently: leadership. Over time, I have realized that if you want to do anything meaningful, you really have to invest in and lead a team well. So in this episode, I will be sharing four books on the topic that stood out to me and explaining some of the key concepts I was able to incorporate into my company and culture.
Designing Custom Packaging for Your Products
What’s the difference between a $5 mug and a $15 mug? Generally, it’s all about the branding and packaging. Today Miriam Brafman, founder and CEO of Packlane.com, joins the show to give us a crash course on custom packaging and how it impacts customer experience. Listen in as she explains how her company customizes packaging for ecommerce sellers and how you can get started on improving your own packaging.
News Cart for October 23rd
Welcome back to the e-commerce newsroom! Stories we've been tracking since the last ECF News Cart include: UPS has teamed up with Stamps.com. Walmart continues its push to gain e-commerce market share. And Amazon sued to shut down a couple of alleged get-rich-quick schemers.
Takeaways from Klaviyo:BOS 2019
Today I've got our community manager, Padraic Ryan, back on the show to talk about everything we learned while at the Klaviyo:BOS event. We discuss how switching out imagery and text can make a massive difference in the number of people that buy from your site and all kinds of other good stuff. Listen in to hear our key takeaways, from the importance of getting to know your customers to what you should not do at a conference.
