eComFuel Podcast
Not Your Typical Business Show
The eComFuel Podcast (formerly known as the eCommerceFuel Podcast) features weekly conversations with entrepreneurs who are doing the impossible—building thriving businesses AND rich, meaningful lives.
Expect to geek out on business tactics, swap financial wisdom, share family wins, and hear the occasional story of adventures gone awry.
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Episodes
Free Shipping for Texas Only
Will Roman discusses how he's growing Chisos.com through in-person, grassroots marketing. We debate if it's possible to scale brand voice beyond the founder, highly effective SMS techniques for cart abandonment, pop-up shops, and – of course – why they only offer free shipping to Texans.
My Cringeworthy Google Analytics Mistakes
One of the most widely installed, yet underutilized pieces of software in the online world is Google Analytics. As business owners, we all have it installed, but how often do you check that data and use it to make informed decisions in your business? Today I am going to be sharing the cringe-worthy mistakes I found in my Google Analytics account in the hopes that hearing this will inspire you to have a look into your account to tidy things up. Listen in if you want to avoid these easy-to-make mistakes so you can improve your business and ultimately make more money.
Selling Food Online
It is becoming increasingly popular for food brands to sell directly to the consumer through online companies they have built from the ground up. But how do you continue to grow your independent food company without in-person advertisements? To help me dissect all the logistics of this complicated business, from distribution to advertisement, is the co-founder of MissionMeats.co, Peter Awad. If you have been curious about building a food brand online, be sure to tune in!
Alcohol and Entrepreneurship
Alcoholism is something that is a lot more prevalent than people realize or want to admit. It is something that most people shy away from talking about because there is still such a stigma around it, but today I want to open up the discussion. To help me cover this important topic, as well as the common link between entrepreneurship and alcohol dependence, is my good friend Paul Churchill of RecoveryElevator.com. As a recovering alcoholic himself, Paul has a lot of knowledge on the subject, so if you have ever had a dependency on alcohol or know someone who does, this episode is not to be missed.
Deciphering Paid Traffic Right Now
I'm joined by Taylor Holiday to discuss the strange things happening with paid traffic in our current environment. Traffic is relatively cheap but with plunging conversion rates is it actually a good time to double down on your ad spend? We also discuss the encouraging top-line revenue trends we've seen over the last few weeks.
Struggles and Silver Linings of COVID-19
Today on the show I'm joined by good friends Drew Sanocki and Michael Jackness who open up about how COVID-19 has impacted their lives. We discuss how badly our businesses have been hit, thoughts on how COVID will permanently change eCommerce and where we're seeing opportunities.
How to Keep Orders Shipping Despite a Pandemic
How do you keep orders shipping during a global pandemic, possibly amid shelter-in-place orders from the government? Today I talk with Aaron Rubin of ShipHero about how to navigate the complexities of ensuring your products get out the door in a COVID-19 world.
