eComFuel Podcast
Not Your Typical Business Show
The eComFuel Podcast (formerly known as the eCommerceFuel Podcast) features weekly conversations with entrepreneurs who are doing the impossible—building thriving businesses AND rich, meaningful lives.
Expect to geek out on business tactics, swap financial wisdom, share family wins, and hear the occasional story of adventures gone awry.
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Episodes
September 2014 News Roundup
Drew Sanocki is back again on the eCommerceFuel podcast to delve into the top news stories in the eCommerce world from the past month. This week, we dive into the changes that Google has made and is expected to make, and introduce Drew’s exciting new eCommerce venture.
Tips for Growing to 7-Figures in Revenue
A majority of eCommerce owners make two common mistakes: overspending before making money and spending too much in business expenses that will not result in a future profit. While both mistakes are extremely easy to make, there are two key parts of your business that you should always invest in - advertising and inventory.
5 Questions to Ask When Considering a Site Redesign
This week, I welcome back Ezra Firestone to discuss the 5 questions all eCommerce owners need to consider before starting a site redesign. We debate the reasons behind why an eCommerce store owner would start a site redesign and where to begin. We also get into the different tools that you can use to determine what needs to be changed on your site vs what should stay the same.
July 2014 News Update
Drew Sanocki is back on the show this week to dive into what has been going on in the world of eCommerce during the month of July. We are hoping to make this a regular occurrence on the show, where we discuss the many fast-paced changes that happen each month. This week, we tackle everything from Google’s authorship photo changes to a possible addition to the Internet Sales Tax Bill.
Delivering Consistently Great Customer Service
This week, Ezra Firestone is back to discuss how to provide excellent customer service with an eCommerce store. We discuss how the key to success, and one of the cheapest marketing tools available, is consistent, great customer service. We also get into different types of tools you can use to effectively track incoming correspondence, with an easy-to-access log to ensure completion.
Building a Self-Learning Shopping Cart
A majority of eCommerce owners have been led to believe that self-learning platforms are only available to those whose revenue is in the millions. While it is true that self-learning platforms are generally more expensive than typical platforms, they more than make up for their cost by dramatically increasing sales.
Lessons from Hiring Mistakes
eCommerce guru, Bill D’Alessandro is back on the show this week to join me in a review of hiring our first employees. We discuss everything from what we did right, where we were able to mix it up, and what we completely missed the mark on. We also take some time to catch up on what has been going on since our last episode.
Where Should You Be Investing Your Money?
On my landmark 50th episode, I am flying solo. I am discussing where you should be looking to invest your money as an eCommerce entrepreneur. Many entrepreneurs want to invest in their future, but don't know where to start. I show you how I allocate my financial resources across my businesses, personal investments, and other outside opportunities.
Bold eCommerce Predictions
Drew Sanocki, a 3-time show regular, is back to have an open discussion about where we believe the world of eCommerce is headed. Drew has been involved in eCommerce since 2003 when he created his company, DesignPublic.com. Since then, he has created and ran several companies including Mineral.io and Empire Growth Group.
Driving Traffic with Pinterest
Most ecommerce owners believe two things about Pinterest: that it is extremely difficult to see any real significant traffic and revenue, and that Pinterest is all about pretty pictures and fashion. While it is true that Pinterest is aesthetically focused, being that 80-90% of the users are women, it is also extremely content driven. In addition, when utilized correctly, Pinterest can drive over 500 visits per day to eCommerce stores.
Ezra Firestone Interview: When To Hire Employees vs. Contractors
Ezra Firestone is back on the show this week with a behind-the-scenes look at his life and business. We discuss all about the differences in how he staffs versus outsources with his companies Boom by Cindy Joseph and SmartMarketer.com. We also find out why he eats a worm on his Mastermind video call!
